According to Buzzsumo, Facebook posts with images see 2.3X more engagement than those without images. That's great, but how do you go about choosing images that get 2.3X more engagement than the ones you are currently using? One word summary? Experiment. Especially if you are running Facebook ads. Facebook's Power Editor makes it easy to set up more than one Facebook ad in a campaign so you can pause more expensive per click ads. Why not set up a few with different images? He

I recently merged multiple Facebook Business pages representing the same organization and thought I'd share some tips and tricks I learned along the way. To keep things simple, let's label the two pages: Primary Page - The Facebook Business page you plan to keep. All the content (posts, photos, and videos) on this page will stay the same after the merge. Merged Page - The Facebook Business page you plan to merge into Primary Page. Merged Page will no longer exist after the me

The fastest way to gain Facebook followers is to simply invite people who have engaged with your posts to follow your page. Inviting people who engage with that content is a great feature Facebook offers business page owners but few are actually aware of. Invite Non-Friends to Like Your Page 1. Go to your Facebook business page and scroll down to your most recent post. Click on the names of people who have engaged with the post (highlighted in yellow below). 2. Click the "Inv

This is always the first question I get when I start discussing Facebook with a new client. The answer is simple: it depends on your audience. Before you roll your eyes at that, here is how you can quickly check when the optimal time to post on your Facebook business page is. See When Your Fans Are Online in Facebook Insights​ 1. Go to your Facebook business page. In the upper, middle area of your page menu, select Insights. 2. Then, select Posts from the left hand menu. 3. F