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Hello there,
I'm Nicole.

Digital Marketing All-Star*

I've worked in Higher Ed, Healthcare, and with Non-Profits for 15+ years. My diverse experience has equipped me to contribute to every stage of the marketing process as a capable team member or agile project leader.

DATA-DRIVEN

Strong quantitative and qualitative analytical
skills.

TEAM BUILDER

Excels at developing cross-functional teams that succeed, together.

THOUGHT LEADER

Always at the cutting edge of industry trends and digital marketing strategy.

Education

Master's of Science - Business Analytics

University of Iowa Tippie College of Business

Expected May 2022

G.P.A. 3.67

Bachelor of Arts - English, Minor - Business Administration

University of Iowa

May 2008

Certifications

Professional Experience

Senior Digital Marketing Strategist, June 2018 to Present

Digital Marketing Strategist, February 2015 to June 2018

University of Iowa Center for Advancement, Fundraising & Alumni Engagement for the University of Iowa

  • Lead social media strategy, email marketing, and digital campaigns to support the organization’s strategic initiatives and reputation management.

  • Supervise multiple content producers to identify, develop, and disseminate social media content about the organization’s people, programs, and events.

  • Develop new strategies for furthering the organization’s brand online through social media, websites, online advertising campaigns, and email marketing.

  • Analyze website, social media, and email marketing effectiveness to establish best practices.

  • Track, measure, and report return on investment (ROI) of digital marketing efforts to internal stake holders/management through regular updates and recommendations.

  • Provide leadership, guidance, work prioritization, client service, and cross-training as necessary for all digital marketing tools and resources.

  • Monitor brand reputation, alert management of potential public relation issues, and maintain consistent brand messaging across digital channels.

  • Collaborate with graphics and editorial staff to develop effective design and content elements for comprehensive digital marketing campaigns.

  • Work with cross-functional teams to understand digital marketing needs across the organization to identify opportunities for growth.

  • Encourage open communication in establishing social media best practices and consistency throughout the University of Iowa (UI) campus through the establishment and promotion of the UI Social Media Managers group (co-founder, monthly meetup organizer, and speaker).

Digital Marketing Strategist, August 2010 to February 2015

Geonetric, Healthcare Digital Marketing Agency

  • Developed and promoted Geonetric digital marketing channels while maintaining brand standards and focusing on inbound marketing lead goals.

  • Acted as community manager for all Geonetric social media accounts.

  • Analyzed and provided insights from Web analytics to improve marketing ROI and innovate new approaches aimed at achieving business goals.

  • Email marketing subject matter expert and content strategy lead for newsletter projects.

  • Strategic lead for search engine marketing efforts.

  • Coordinated cross-functional teams to develop and execute marketing campaigns encompassing multi-channel plans.

  • Acted as primary editor and strategic director of the Geonetric blog.

  • Conducted research to provide market trend summaries and competitive analysis for company thought leaders.

  • Initiated and implemented social media lead tracking strategy utilizing our CRM software system through a joint collaboration between sales and marketing teams.

Digital Project Coordinator, July 2008 to August 2010

Geonetric, Healthcare Digital Marketing Agency

  • Adjusted Web content to promote visitor engagement on client websites through editing copy, placing strategic calls-to-action, usability testing and utilizing flash/video/multi-media components.

  • Integrated third party eCommerce and eNewsletter vendors with Geonetric's products to meet online objectives/goals and exceed client expectations.

  • Served as email marketing subject matter expert for healthcare clients and internal  teams.

  • Proactively researched vendors, merchant account standards, and CAN-SPAM laws to stay current on updates and planned training for clients in order to quickly respond to changing market environments and maintain competitive edge.

Digital Marketing Coordinator, April 2006 to May 2008

University of Iowa Student Life Marketing + Design

  • Acted as liaison for University of Iowa clients and 12+ Web and graphical designers with the goal of developing and creating websites under minimal supervision.

  • Coordinated advertising and content management of multiple websites while maintaining accuracy, relevance, and audience engagement online.

  • Executed marketing campaigns across online and offline channels from campaign idea-generation/research to reporting measurable ROI to stakeholders.

Skill Proficiency

Novice

  • Python, R Studio

  • Tableau

  • JMP

  • Power B.I.

  • Data Studio

  • Predictive Analytics

  • Quantitative Analytics

  • Optimization Algorithms

  • Multivariate Testing

  • Application Programming Interface (API)

    • Twitter​

    • Google

  • Videography & Editing

Intermediate

  • Statistical Techniques

  • eCommerce 

  • Bing Webmaster Tools

  • Adobe Creative Suite

  • Photography & Editing

  • Web Content Management & System Administration (CMS)

  • Blog Management

  • Inbound/Content Strategy

  • User Experience (UX)

  • HTML/XML & CSS

  • Scrum/Agile Methodologies

    • Kanban Development​

Advanced

  • Email Marketing & Platforms

  • Social Media Marketing

    • Facebook/ Facebook Ads​

    • Facebook for Business

    • Instagram/ Instagram Ads

    • Twitter/ Twitter Ads

    • YouTube/ YouTube Ads

    • LinkedIn/ Linkedin Ads

    • SnapChat

    • TikTok

    • Pinterest

  • Reputation Monitoring

  • Search Engine Optimization

  • Google Search Console

  • Google Analytics

  • Google AdWords

  • Google for Non-Profits

  • Microsoft Office 

    • Excel in particular​

*Well, aren't I clever? I got you to scroll all the way down here to see why "All-Star" has an asterisk.
Anyone who can get a web visitor this far below the fold deserves that title, right?