When is the Best Time to Post on Facebook?
This is always the first question I get when I start discussing Facebook with a new client. The answer is simple: it depends on your audience. Before you roll your eyes at that, here is how you can quickly check when the optimal time to post on your Facebook business page is.
See When Your Fans Are Online in Facebook Insights
1. Go to your Facebook business page. In the upper, middle area of your page menu, select Insights.
2. Then, select Posts from the left hand menu.
3. From here, you can see when fans (people who like your page) are online by day of the week and time of day.
Turn This Data into Action
According to the two graphs above, this business page's audience tends to be on Facebook pretty evenly across each day of the week with a slight uptick Thursday-Sunday. That's pretty typical. If they only had two posts to share in a given week, they should post during those days if that works with the post subject matter.
As for what time of day to post, this business page should aim to post between 8-9 p.m. The key is to post right before or during the peak in the Times graph. If you know what day you want to post, take your mouse and hover over that day's bar graph (don't click) and you'll be able to see a line graph appear in the Times graph showing when your audience is online during that exact day. As you can see in the graph below for Sunday, later in the day isn't always the right time to post. For Sunday, around lunchtime would be best for this page.
Schedule Posts to Hit Peak Posting Times
Now that you know the best times to post, use the Facebook post scheduler that is built into your Facebook page to send out your posts at the right time to maximize your post's reach. When you post at the optimal time for your audience, more people are likely to see those posts and engage with them (like, share, comment). The more engagement you get, the more people who aren't fans of your page will see your content. When non-fans see content that matters to them and provides them value then they are much more likely to become a fan of your page.
Have a question about social media marketing? Just ask!