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CASE All Districts Conference 2021

SEO FTW (Search Engine Optimization For The Win)

Do you have a digital magazine or blog? Short on budget and time? Leveraging Search Engine Optimization (SEO) strategies consistently in your web content can offer quick hits and long-lasting benefits. In this session, we’ll share how we grew organic search traffic to the University of Iowa digital magazine ( a whopping 97% between 2018 and 2019 by implementing these tactics. You will leave with a list of actionable SEO strategies you can implement for your organization and a deeper understanding about why SEO is so much more than just a Google search ranking.


Nicole Knoll, Senior Digital Marketing Strategist, Iowa Center for Advancement

Katie Linder, Digital Marketing Strategist, Iowa Center for Advancement

Zack Schmidt, Senior Web Developer/Designer, Iowa Center for Advancement

Accolades and Feedback From Presentation Chat

Tracy Tryhuba: Great session!

Ann Marie Aliotta: Lots of great, practical info. Thanks!

Jennifer Roop: Thank you for a great session!

Jennifer Wyatt: Great presentation. Thanks for sharing this info!

Karla Hurley: This was great!

Jimmy Losasso: Awesome job! Thanks!

Emily Wilmsen: Thank you for the presentation!

Tianny Marmolejos: Thank you !

Kristen Hoadley: super helpful - thank you!

Catherine Kovacs: I'm really enjoying all of this information! Thank you!

Amber Stockbauer: Go Hawks!

Nancy Waters: Many of these tips also help assistive tech users

Linda Spice: Wonderful presentation! Thanks so much!

Frances Badgett: Awww, Iowa. Writer here who loves y'all.

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