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Hello there,
I'm Nicole.

Nicole Knoll Consulting, LLC

With more than 20 years of experience helping higher education, healthcare, and nonprofit organizations navigate complex digital initiatives, I partner with clients to develop data-informed strategies that improve user experiences, strengthen content ecosystems, and deliver measurable business outcomes.

TEAM BUILDER

Excels at developing cross-functional teams that succeed, together.

THOUGHT LEADER

Staying ahead of industry trends and leveraging innovative approaches.

DATA-DRIVEN

Utilizes strong quantitative and qualitative analytical skills.

Skill & Expertise

Consulting

  • Strategic Advising

  • Executive Presentations

  • Client Workshops

  • Stakeholder Management

  • Vendor Collaboration

Enterprise Content Strategy

  • Content Strategy Development

  • Content Governance

  • Editorial Governance

  • Content Operations

  • Content Lifecycle Management

  • Content Prioritization​

User Experience Architecture

  • Journey Mapping

  • Sitemap Development

  • Menu Architecture

  • Labeling Systems

  • Search Optimization

SEO

  • Keyword Research

  • Search Intent Analysis

  • Metadata Optimization

  • Content Optimization

  • Technical SEO

  • URL Strategy

  • Redirect Planning

Web Editorial Strategy

  • Voice and Tone Guidance​

  • Editorial Standards

  • Writing for the Web Training

  • Content Workflows

  • Publishing Governance

Accessibility

  • WCAG Evaluations

  • Content Accessibility

  • Accessibility Testing

  • Inclusive Design

  • Document Accessibility

CMS Strategy

  • CMS Selection Support

  • CMS Migration

  • Content Modeling

  • Author Experience Optimization

  • Workflow Design

Project Leadership

  • Cross-Functional Leadership

  • Agile Collaboration

  • Requirements Documentation

  • Risk Identification

  • Roadmap Development

Content Planning

  • Content Inventories

  • Content Audits

  • Gap Analysis

  • Content Migration Planning

  • Content Modeling

  • Metadata Strategy

  • Taxonomy Development

Information Design

  • Site Architecture

  • Navigation Design

  • User Flows

  • Taxonomy Design

  • Content Relationships

  • Wayfinding Strategy

Search Performance

  • Organic Search Analysis​

  • Search Trend Analysis

  • Search Visibility Reporting

  • Content Performance Evaluation

Research

  • Stakeholder Interviews​

  • User Interviews

  • Survey Analysis

  • Analytics Analysis

  • Competitive Analysis

  • Peer Institution Benchmarking

  • Journey Mapping

Quality Assurance

  • UX QA

  • Content QA

  • Cross-Browser Testing

  • Mobile Testing

  • Launch Readiness

  • Heuristic Evaluation

Digital Marketing

  • Audience Strategy

  • Campaign Planning

  • Content Marketing

  • Marketing Analytics

  • Customer Journey Optimization

Data-Informed Strategy

  • Quantitative Research

  • Qualitative Research Synthesis

  • Mixed-Method Research

  • Decision Support Modeling

  • Insight Generation from Large Datasets

Data Analysis

  • Data Visualization​

  • Trend Analysis

  • Data Storytelling

  • Behavioral Analysis

  • Segmentation

  • Funnel Analysis

  • Performance Reporting

Decision Intelligence

  • Evidence-Based Recommendations

  • Insight Generation

  • Opportunity Analysis

  • Measurement Framework

  • Success Metrics

  • Outcome Evaluation

Digital Analytics

  • Dashboard Development

  • KPI Definition

  • Engagement Analytics

  • Conversion Analytics

  • Google Analytics Certified Professional

Applied Data Science

  • Statistical Analysis

  • Data Modeling

  • Pattern Recognition

  • Hypothesis Testing

  • Exploratory Data Analysis

  • Data Cleaning and Preparation

AI & Machine Learning

  • AI-Assisted Content Strategy

  • Prompt Engineering

  • Natural Language Processing Applications

  • Content Classification

  • Metadata Automation

  • AI Workflow Integration

  • Responsible AI Adoption

Advancement & Engagement

  • Alumni Engagement

  • Donor Communications

  • Constituent Journeys

  • Fundraising Content Strategy

  • Giving Day Campaigns

  • Stewardship​

Education

University of Iowa Henry B. Tippie College of Business

Master of Science

Business Analytics (Data Science)

​

University of Iowa

Bachelor of Arts

English Major

Business Administration Minor

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©2026 NICOLE KNOLL CONSULTING, LLC

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